Author: Jiří Hendrych, CEO Sportlive24.tv
When we founded Sportlive24.tv, I had a clear vision. I did not want to create another anonymous platform that “just runs a stream.” I wanted to build something that works even under stress and demanding conditions. A place where, once the broadcast starts, everything runs exactly as it should.
Today, many services look modern and promise wonders. However, when the broadcast day arrives, the reality appears: the stream crashes, the video freezes, the audio crackles, and support is unreachable. The fan is disappointed. The promoter gets an apology and no useful data. And sport – instead of celebrating performance – becomes a source of technical frustration.
At that moment, I knew that sport deserves more.
Promoters deserve more.
Fans deserve more.
That is why, from the very first day, we chose a different path. We did not rely on shiny features but on functionality. Instead of outsourcing everything, we built our own team, production truck, and partner network. We configured every component to perform even when the arena is full and thousands of people are watching the livestream.
Today, we manage everything from regional events to international galas. And we manage it with our own hands – without dependency on third parties. Our team understands that every broadcast is a statement of who we are. Therefore, Sportlive24.tv is more than a platform.
It is a commitment to quality, trust, and responsibility. And we honor that commitment every single day.
Professional broadcasts without compromise
From the beginning, I knew that if Sportlive24.tv is to mean something, it must stand on a quality that withstands the toughest tests. I did not want a platform that simply launches a stream but fails to ensure stability, visual quality, and the complete viewer experience.
A viewer who pays for online access has the right to expect the same level of professionalism as television. That is what we strive to deliver every day.
Every broadcast involves our producers, camera operators, sound engineers, and directors. We prepare in advance, test the connection, plan, and optimize everything. We do all of this so that the viewer does not have to worry about anything – except enjoying the sport.
It does not matter whether it is a small local event or an international tournament. We approach each event with the same thoroughness. For us, there are no “small broadcasts.” Every broadcast is a premiere for which we put our name on the line.
Because of this, we deliver clear video, intelligible audio, and a broadcast without interruptions. And if a problem appears, we solve it immediately – within seconds, not hours.
The goal is not just to show the match. The goal is to convey emotion. To give the viewer the feeling that they are right there in the arena.
When someone tells me after a broadcast that “it looked like television,” that means everything. That is the exact experience we aim to deliver – professional, stable, and without compromise.
Fair PPV terms and clear rules
From the start, we made a commitment to fairness. In the online world, trust is the most valuable asset you can have – and the easiest to lose if you are not transparent. Therefore, we set a simple rule: everyone must know exactly what they pay for and what they receive. No exceptions. No tiny hidden print.
On Sportlive24.tv, there are no activation fees, no “processing charges,” and no invented costs. When a viewer pays for a broadcast, they pay only for what they actually watch. And if they wish to cancel a subscription, they can do so anytime. No automatic renewals they never asked for, no complicated forms, no phone calls required. Straightforward conditions and Czech-based support that communicates clearly and responds quickly.
We apply the same approach to promoters. Unlike other platforms, we do not charge any onboarding fees, licensing deposits, or hidden percentages. Every partner receives a transparent share of PPV revenue, clearly stated in a contract that can be checked anytime. No calculations, no surprises. The promoter always knows how many broadcasts were sold and exactly how much they earned.
This system exists because we respect the trust of the people we work with. The sports business is often full of big promises and little accountability. Instead of empty promises, we chose a different direction. Empty claims are not our style, because our strategy is based on real results. Transparency is our confidence in action, and that is why we show our performance clearly and without hesitation.
Because of this, organisations such as RFA, IAF, Valhalla Fighting, Patron Boxing, Celebrity Combat, and the Czech Ski Association trust us. They know they have certainty – in broadcasting, communication, and finances. And that level of trust must be earned, not bought.
Active marketing for every event
When launching Sportlive24.tv, I knew we could not be a platform that just uploads a livestream and considers the job done. We want to be part of the sports story. Sportlive24.tv is not only about broadcasting – it is an entire sports ecosystem connecting production, promotion, and real results.
Every event receives a marketing plan – with social media campaigns, reels, voiceovers, influencers, and athlete involvement. This ensures broadcasts reach real fans, not random clicks. We build a community that returns.
And importantly, we do this ourselves. Without media agencies or outsourced promotion. We understand digital platforms and what resonates with fans. Our broadcasts reach tens of thousands of viewers monthly – and that is only the beginning.
Our philosophy is simple: if the promoter works hard on the event, the world must hear about it. Therefore, we provide marketing materials, graphics, clips, and detailed campaign data. The partner knows exactly where viewers came from and how wide the reach was.
Other platforms end with a streaming link. For us, that is where the work begins. Each event is our project. When the event succeeds, we succeed as well.
Thanks to this approach, the viewership has grown rapidly. Over the past year, we have helped elevate Czech and Slovak events to levels that previously only major television networks could reach.
This is the right way to do PPV sports broadcasts that matter.
Legal broadcasts and content protection
From day one, we have focused on protecting not only our brand but also the work of all people behind each sports event. When someone illegally shares a livestream, they do not steal just a video. They take money from promoters’ effort, athletes’ reward, and fans’ willingness to support official channels. Piracy is not a minor online issue. It is a real problem harming the entire sports industry.
At Sportlive24.tv, we take a different approach. We refuse to accept that “it can’t be controlled.” Every user account is linked to a unique identifier that allows us to monitor whether a stream has been illegally redistributed. If someone records or restreams the broadcast, we know exactly where it originated. This system was created to protect partners and viewers who want to support sport honestly.
We want viewers to know that their money goes where it should – to the sport they love. Thanks to our security measures, partners return to us knowing that their content will not be circulating on pirate channels hours after the event. And fans know they are watching the official broadcast supporting the sport itself.
Content protection is not just a technical matter. It is a matter of respect. Respect for athletes who train for months to deliver a single performance. Respect for promoters who invest money and energy into every event. And respect for fans who pay for quality and want their money to support the right people.
Watching a broadcast on Sportlive24.tv means doing the right thing – supporting official, fair sport distribution.
And that is the core difference between us and illegal sites. We do not promise “everything for free.” We deliver value that matters.
Czech support and a human approach
We built Sportlive24.tv as a Czech project. Not only because we want to support domestic sport, but also because we believe in human communication. It is incredibly frustrating when someone needs help and receives only automated messages or scripted responses from someone who has no idea what is happening. We refuse that approach.
When something goes wrong, we do not open a ticket. We pick up the phone.
When a promoter needs help, they talk to someone who knows their event.
When the broadcast runs, we are physically there – in the arena, backstage, at the track.
We are not controlling things from an office. We are part of the action.
That is why partners trust us. They see that we care, that we react instantly, and that we take responsibility. They know we are not an anonymous service that appears once and disappears. We stay with them – before, during, and after the event.
Sportlive24.tv has a soul because it is built by people who feel the same passion for sport as promoters and fans. We understand how much effort every event requires.
When I say that I personally stand behind every broadcast, I mean it. I know these events. I know these people. And everything we do carries our name.
Uniting the sports world on a single platform
From the beginning, we did not want a platform dedicated to only one sport. We aimed to create a shared space for all fans who love emotions, achievements, and the stories of athletes across disciplines.
Most PPV platforms focus only on MMA or boxing. We took the opposite approach. Sportlive24.tv features combat sports, motorsport, fitness competitions, and winter sports – all under one roof with the same attention to broadcast quality.
This connection has tremendous power. A viewer who comes for boxing discovers drift. A motorsport fan explores MMA. Audiences naturally blend across sports, forming one of the largest sports communities in the Czech online environment.
This makes us an ideal place for partners and sponsors. Their brands appear at the most emotional moments – where impact is greatest. They do not simply appear on the screen. They stay in the viewer’s memory.
I am proud that we built a platform giving visibility to different sports and their communities. It is not just about matches or races. Every broadcast is a story worth experiencing.
That is the greatest strength of Sportlive24.tv – bringing together sports that once stood apart into one living space where everyone can take part.
Final words
Sportlive24.tv does not sell streams. We deliver an experience. We deliver that moment when a fan jumps from their seat because their favourite just won. The moment when a promoter sees their hard work matter because thousands of people are watching. We deliver emotions that connect athletes, fans, and partners in a moment that will never repeat.
Our work stands on three values: fairness, quality, and partnership. Fairness for people who deserve clear terms. Quality that is our baseline, not a bonus. Partnership because sport cannot be done alone. Everything we do, we do together – with promoters, teams, fans, and sponsors who believe in the power of sport.
We are not the largest corporation nor a global giant. We are a Czech platform built from passion, dedication, and the conviction that honest work is recognized even in the digital world. And that is why I stand behind everything we do personally. Every day, I see how Sportlive24.tv helps organizations grow and delivers sport to fans who would otherwise not see it.
If you want to do sports broadcasting differently – honestly, professionally, and with results – you know where to find us.
We are here. On the other side of the screen, with the same passion for sport as you.
Jiří Hendrych
CEO & Founder, Sportlive24.tv